About Me
I specialize in bridging the gap between creative and technical teams, developing scalable solutions that streamline workflows, enhance efficiency, and drive business growth. With a background in creative operations, marketing automation, and AI-driven content optimization, I’ve spent my career solving complex problems in digital publishing, print production, and e-commerce.
What I Do Best
I help businesses align creative, operational, and AI workflows with real-world efficiency. Whether it’s migrating legacy assets, structuring data for AI, or automating creative production, I focus on practical solutions that eliminate uncertainty and drive measurable impact.
Key Areas of Expertise
Creative Workflow Optimization
I design and implement automation solutions that eliminate bottlenecks, reduce costs, and ensure seamless collaboration.
AI & Content Strategy
From AI-assisted copywriting to image generation, I integrate emerging technologies to enhance creative output while maintaining brand integrity.
Large-Scale System Migrations
I’ve led major transitions, including migrating legacy publishing systems, implementing DAM/PIM solutions, and modernizing digital asset management.
Cross-Functional Leadership
I align creative, marketing, and technical teams to deliver solutions that work across business units without unnecessary complexity.
Projects & Impact
Chadwicks of Boston Acquisition & Integration
Led the seamless integration of Chadwicks of Boston into an existing e-commerce and creative ecosystem, balancing technical infrastructure, product data migration, and digital asset management. Virtualized legacy servers, automated asset relinking, and ensured a smooth transition with minimal business disruption.
AI-Driven Copywriting & Approval Workflow
Developed a Retrieval Augmented Generation (RAG) system to generate and refine product descriptions across e-commerce platforms, reducing manual revisions and improving brand consistency.
Product Personalization Engine
Built a scalable system for automated, print-on-demand apparel customization, increasing production efficiency and generating millions in revenue.
Large-Scale Migrations
Managed the transition of hundreds of thousands of files, implementing automation and standardization to future-proof the company’s publishing workflow.
My Approach
I believe technology should support creativity—not replace it. My work focuses on designing systems that empower teams, reduce friction, and allow creatives to focus on high-value work rather than repetitive tasks. Whether it's implementing AI, refining automation workflows, or aligning cross-functional teams, I thrive in environments where innovation meets practicality.